Get ready to savor the spirited blend of tradition and innovation with Old Bay Vodka. McCormick & Company teamed up with George's Beverage and McClintock Distillers to craft a 70-proof vodka infused with the iconic Old Bay seasoning. This distinctive spirit pays homage to Maryland's rich culinary heritage, where the flavors of the Chesapeake Bay meet the art of distillation. Our label design is generously seasoned with Old Bay branding, featuring the signature color palette of blue, yellow, and red, reminiscent of the beloved tin labels. To let you in on a secret, within our creative design team, we even cheekily named it 'Tipsy Vodka as it playfully turned the iconic tin lockup on its side, giving it a delightful tipsy twist. As you explore this spirited fusion of tradition and innovation, you'll discover the essence of Old Bay seasoning in every sip!
Old Bay Vodka
OVERVIEW
COMPANY
McCormick & Company
ROLE
Packaging Design Lead
TYPE
Packaging Design
C. DIRECTOR
Heather Gray
PHOTOGRAPHY
Jenna McDonnell & Renee Comet
Translating an Icon
Old Bay, an iconic brand steeped in beloved heritage and boasting a devoted following, has been a culinary sensation since its inception in the heart of Maryland's Chesapeake Bay in the 1940s. Its signature savory and mildly spicy flavor is as iconic as the classic yellow, red, and blue tin that has housed it for generations. Crafting a new product within the realm of such an esteemed brand required careful design consideration and a profound understanding of Old Bay's iconic essence.
Our mission? To create a sleek, modern, and sophisticated interpretation of the timeless tin design, worthy of becoming a collectible. We took an intentional approach, streamlining elements and infusing an off-kilter twist into our core lockup. And after we perfected the vodka, we couldn't resist giving the Bloody Mary mix a well-deserved facelift. These two products share the same design principles, making them the ultimate dynamic duo for your Bloody Mary.
