Frank’s RedHot Innovation

Check out the dynamic world of Frank's RedHot Dip'N and Squeeze, where design meets innovation to ignite the taste buds of a new generation. Crafted by a team of forward-thinking designers, this project seamlessly blends cutting-edge aesthetics with the iconic Frank's RedHot brand, ensuring a seamless fusion of tradition and modernity. Our Dip'N sauces boast visually captivating textures, enticing the eye and promising a tantalizing dipping experience perfectly tailored to appeal Gen Z. Meanwhile, our Squeeze sauces embody sleek simplicity, housed in effortlessly squeezable bottles designed for convenience without compromising on style.

OVERVIEW

COMPANY
McCormick & Company

ROLE
Packaging Design Lead

TYPE
Packaging Design

C. DIRECTOR
Heather Gray

AGENCY PARTNER
Bridgemark

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