Cholula Burrito Bowls bring the authentic taste of Mexico with the rich, natural flavors of Cholula hot sauce in a convenient, ready-to-eat meal. Crafted with care for busy families who crave high-quality, flavorful food, these bowls offer a quick and delicious solution. Available in four mouth-watering varieties, each bowl is infused with the balanced heat and vibrant flavor that make Cholula a beloved staple. As the lead designer, I drew inspiration from Cholula’s heritage and existing portfolio, finding new ways to incorporate the iconic wooden cap synonymous with our brand. For this innovation launch, we leveraged the colorful, lively Cholula equities to create packaging that stands out behind the frosted glass of the frozen aisle and speaks to the brand’s authenticity. Discover more about the creative journey below!