McCormick Flavor Maker

Introducing the NEW Flavor Maker Seasonings, where culinary creativity intersects with convenience and innovation. As the design lead, I directed the digital and campaign creative elements of this project, meticulously crafting captivating visuals across various platforms. Rooted in the brand's mission to elevate every meal from prep to plate, the Flavor Maker Seasonings collection features 15 expertly crafted blends, each offering a delightful enhancement to culinary excellence. From the cleverly named "Pasta-tively Obsessed" to the irresistibly savory "I'm So Hooked," our packaging exudes vibrancy and charm, infusing every kitchen endeavor with excitement. With just a pinch, shake, or pour from our eco-conscious containers, cooks of all levels can effortlessly elevate their dishes with bold, unforgettable flavors.

OVERVIEW

COMPANY
McCormick & Company

ROLE
Art Director & Design Lead

TYPE
Campaign & Ecomm Design

C. DIRECTOR
Erik Verleger

PACKAGING DESIGN
DAVIS

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